Analysis on the Development Demand and Industry Trends of Picnic Supplies in 2023

Release time:Tue 08,2023

What are the development prospects of the picnic supplies industry? The customer base of traditional camping is mainly outdoor enthusiasts and family gathering members, and in the selection of camping equipment, more emphasis is placed on lightweight, practical and other performance; The target audience for exquisite camping is mainly those born in the 1980s and 1990s who pursue fashion and love new things. When choosing camping equipment, they not only focus on functionality, but also on the quality of the equipment. Data shows that there are currently 47000 camping related enterprises in China, of which nearly half were established within one year. From January to April this year alone, there were over 7200 camping related enterprises established in China. Industry insiders believe that the continued popularity of camping has also brought new development opportunities for sales in related formats.

Data shows that the camping industry market size reached 29.9 billion yuan in 2021. It is expected that the market size will exceed 35 billion yuan in 2022. Industry insiders believe that under the epidemic, due to the low investment threshold and high market demand in the camping industry, camping as an alternative demand has shown strong growth momentum. The sales revenue of equipment products in 2021 was 220 million yuan, with tents accounting for about 40%. The sales revenue of equipment products in the first quarter of 2022 was 2.8 times that of the first quarter of 2021.

When choosing outdoor camping sites, it is best to choose safe and reliable areas, such as some paid camping sites or traveling with experienced friends. Choose a hard and flat ground to set up a tent, do not choose to camp on riverbanks or dry riverbed, and do not camp under cliffs or hillsides to avoid heavy loads rolling down or landslides caused by wind. In addition, the entrance of the tent should be leeward, while also considering fire safety and convenience. Before going to bed, be sure to check if all the flames have been extinguished. Do not burn charcoal or firewood in the tent for warmth to avoid carbon monoxide poisoning.

At present, there are over 41000 campsite related enterprises in China. In the past decade, the registration volume of camping related enterprises in China has been increasing year by year. In 2020, there were 8758 new related enterprises, a year-on-year increase of 227.52%, achieving the largest growth rate in nearly a decade. In 2021, 21000 new related enterprises were added, making it the year with the highest number of related enterprise registrations in the past decade.

Data shows that from 2014 to 2020, the size of China's camping ground market increased from 7.71 billion yuan to 16.8 billion yuan, with a compound growth rate of 13.9%. In 2021, the camping ground market grew rapidly, with a growth rate of 78.0% and a market size of 29.90 billion yuan. It is expected that the growth rate will reach 18.6% in 2022, and the market size will reach 35.46 billion yuan. The size of the picnic supplies market is driven by the overall growth of the tourism market, as well as consumers' tendency towards short distance tourism and a closer experience of nature. It is expected to continue to grow in the future.

Meituan data shows that during the May Day holiday, the sales of indoor fitness products such as yoga mats and foam rollers increased significantly, and the popularity of camping products continued after the May Day holiday. The sales of barbecue racks on Meituan Selection increased by over 600% year-on-year, while the sales of picnic cloths, barbecue stoves, charcoal and other products increased by over 200%. The sinking market has been involved in the camping and barbecue industry, and the sales of camping products in Shantou, Chaozhou, Meizhou and other places have all increased significantly.

The epidemic has given way to the popularity of long-term tourism to peripheral and local tourism, allowing camping to develop rapidly in China. Young people quickly perceive popular trends through social networks, combined with the affordability and convenience provided by community e-commerce, making camping easy to get and not requiring too much money. As a result, young people in lower tier cities are also being drawn into the camping army. Some people who haven't had time to camp on May 1st are looking forward to launching outings and outings on weekends, allowing their bodies and minds to embrace nature and live up to the beautiful spring and summer times.

Prediction of the Development Prospects of the Picnic Products Industry Published by the Chinese Academy of Research

1、 Prediction of the Supply Scale of Picnic Supplies Industry from 2023 to 2028

2、 Forecast of Market Size for Picnic Supplies Industry from 2023 to 2028

3、 Forecast of profit prospects for the picnic supplies industry from 2023 to 2028

The industry data analysis in the research report on the picnic supplies industry is based on authoritative national statistical data, using a combination of macro and micro analysis methods, and scientific statistical analysis methods. While describing the industry overview, the picnic supplies industry is analyzed in detail, including the status of key enterprises. The report mainly uses charts and tables to intuitively explain the economic type composition of the industry, the scale composition of the picnic supplies industry, the comparison of business benefits, and the supply and demand situation. It is an essential assistant for enterprises to understand the market situation of the industry.